Privacy Policy

1. Who We Are

ActivDogs is a dog training and behaviour service operating in the United Kingdom.

For the purposes of data protection law, ActivDogs is the data controller.

Contact details:
Email: steven@activdogs.co.uk

2. The Personal Information We Collect

We may collect and process the following personal information:

• Name
• Email address
• Telephone number
• Address or postcode (where relevant for home visits)
• Information provided through enquiry forms or booking forms
• Information relevant to dog training or behaviour consultations
• Any other information you choose to provide when contacting us

We do not intentionally collect sensitive personal data unless you choose to provide it.

3. How We Collect Your Personal Information

Most of the personal information we process is provided directly by you when you:

• Submit an enquiry or booking form on our website
• Contact us by email
• Book or attend a training or behaviour consultation

We also collect limited technical information automatically through cookies (see Section 8).

4. Why We Use Your Personal Information

We use your personal information to:

• Respond to enquiries
• Arrange and deliver dog training or behaviour consultations
• Manage bookings and client records
• Communicate important information relating to your sessions
• Improve our website and services through analytics

5. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract

Where processing is necessary to provide training or behaviour services you have requested.

Legitimate Interests

For client administration, responding to enquiries, and improving our services, provided this does not override your rights.

Consent

Where you have explicitly consented, such as:

• Optional marketing communications (if applicable)
• Non-essential cookies (see Section 8)

You can withdraw consent at any time by contacting us.

6. How Long We Keep Your Data

We retain personal information only for as long as necessary:

• Client records are retained for up to 7 years after the last consultation, for legal, insurance, and professional reasons
• Enquiry data that does not lead to a booking is typically retained for up to 12 months
• Analytics data is retained according to Google Analytics retention settings

Data is securely deleted when no longer required.

7. Sharing Your Personal Information

We do not sell or rent your personal data.

We may share your data with trusted third parties only where necessary, including:

• Website hosting and IT providers
• Online booking or form processing services
• Google Analytics (website usage statistics only)

All third parties are required to handle your data securely and in accordance with data protection law.

We do not knowingly transfer your personal data outside the UK unless appropriate safeguards are in place.

8. Cookies and Analytics

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly and collect information about usage.

Cookies We Use

We use the following categories of cookies:

Essential Cookies

These are necessary for the website to function and cannot be switched off.

Analytics Cookies

We use Google Analytics to understand how visitors use our website (e.g. pages visited, time spent on site).
These cookies help us improve our website and services.

Analytics cookies are only set with your consent.

Cookie Consent

When you first visit our website, you will be asked to accept or reject non-essential cookies.
You can change or withdraw your consent at any time via your browser settings or cookie preferences.

Managing Cookies

You can control cookies through your browser settings. Please note that disabling cookies may affect how the website functions.

Further information about cookies can be found at:

• www.allaboutcookies.org

9. Your Data Protection Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data (in certain circumstances)
• Restrict processing of your data
• Object to processing
• Request data portability

You are not required to pay a fee to exercise your rights. We will respond within one month.

To exercise any of these rights, please contact:
steven@activdogs.co.uk

10. How to Make a Complaint

If you have concerns about how we use your personal information, please contact us first so we can address the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: www.ico.org.uk

11. Changes to This Policy

We may update this policy from time to time. The latest version will always be published on our website.